Source HDD
About the company:
Source HDD is driven by its Ready-To-Work promise that every rig, piece of equipment, and tooling is ready to return on its investment from the moment it's put into use. Their deep knowledge of the industry, extensive portfolio of parts, and partnership with Straightline HDD enables them to design and deliver custom, cost-effective, and operationally efficient solutions.
Partnership overview:
Our partnership with Source HDD (and their sister company Straightline HDD) started back in 2023. Our digital strategy increased their organic search and social traffic, and our google ads campaigns have led to ad performance exceeding industry benchmarks.
How We Helped:
Digital Marketing
As the sister company to StraightLine HDD, Source HDD has benefited from a focused digital strategy built around social media, email marketing (with a consistent 26% open rate), and high-quality content development. Since 2023, we’ve prioritized SEO, optimizing extensive product listings for the pre-owned HDD equipment market to ensure accuracy, relevance, and visibility. These efforts have driven a 10% increase in organic search traffic, a 226% surge in organic social traffic, and a 35% boost in total pageviews year-over-year (2023–2024).
Our Google Ads campaigns, launched in 2023, have delivered top-of-industry results, doubling monthly engagements to over 2,000, generating 80,000+ total engagements and more than 700,000 impressions. With high click-through rates and low cost-per-click, Source HDD’s ad performance consistently exceeds industry benchmarks.
Web Design and Development
We migrated Source HDD from an outdated site to a modern Brambaly platform, improving site speed, user experience, and product discovery. The new site features advanced product filtering, optimized lead-generation functionality, and clean, clear listing layouts, solving a common industry challenge and helping customers find the equipment they need faster and more reliably.