Straightline HDD
About the company:
For over 30 years, Straightline HDD has been designing, developing, and manufacturing directional drills that optimize their customers’ drilling operations. They provide a wide array of in-stock items and an unlimited combination of custom-built products. Straightline HDD prides themselves on their unmatched quality and excellence customer service.
Partnership overview:
Our partnership with Straightline HDD (and their sister company Source HDD) started in 2023. Through our digital marketing efforts, their organic search has had a year-over-year increase of 75%. We also transitioned their website over to our Brambaly platform to better tailor to their company needs.
How We Helped:
Digital Marketing
Since 2023, Studio x. has supported StraightLine HDD, and their sister company, Source HDD, through ongoing digital marketing efforts, focusing on social media strategy, targeted email marketing, and asset development. Their email campaigns average a 26% open rate, exceeding industry benchmarks. Our primary focus has been on SEO and content development, resulting in a 75% year-over-year increase in both organic search and overall page views (2023–2024), and a growth of over 2,000 quality backlinks.
Web Design and Development
We transitioned StraightLine HDD from a complex, plugin-heavy WordPress site to a modern Brambaly platform, improving site performance, stability, and usability. The new site features enhanced product filtering, simplified lead capture, and a streamlined user experience tailored to their customers’ needs.