Turnout Gear Manufacturer
About the company:
With clients that include the FDNY and the U.S. Airforce, the slogan of "Gear Made As Tough as You Are" could NOT be more accurate when it comes to this turnout gear manufacturer. They have been producing custom-made high-tech gear for the rigorous and specialized needs of the military, industrial chemical workers, and emergency first responders for over 25 years.
Despite their apparent successes and accomplishments since their founding, like being named the #8 fastest growing privately-held companies, they knew that the only way to continue evolving was to enhance their digital presence further.
Partnership overview:
In late 2019, we partnered with this client to advance their digital presence across web development, SEO, and social media marketing. Our collaboration focused on expanding e-commerce capabilities, optimizing online visibility, and driving rapid audience growth.
How We Helped:
Web Development With Brambaly
We launched a mobile-friendly website featuring a custom e-commerce store and dealer portal built on our Brambaly platform. The site enabled direct purchase of PPE gear, supported quote requests for custom turnout gear, and provided dealers nationwide with a dedicated ordering portal.
SEO
We worked closely to enhance their website’s SEO, improving their organic search rankings and driving more qualified traffic. By incorporating content improvements and advanced features, they strengthened their online visibility and user experience.
Social Media Marketing
By implementing targeted social and digital campaigns post-launch, we increased this client’s social media following by nearly 265% within a few months. Our sustained strategy blended drip marketing, PPC, and promotions to boost brand awareness and cultivate a growing online community.