Switchblade Turbo
About the company:
Switchblade turbo has been remanufacturing and producing turbo systems for over 40 years. By following a meticulous process and adhering to the original factory specifications, Switchblade Turbo ensures that each of their remanufactured turbos are top-notch quality and perform on the same level of excellence as their brand new counterparts.
Partnership overview:
Switchblade turbo reached out to Studio x. for help driving their online presence, redesigning their website, and updating their company branding to better reflect their philosophies and build their individuality in a mostly homogenous market.
How We Helped:
Digital Marketing
Studio x. expanded Switchblade Turbo’s digital presence, establishing them on new platforms and growing their audience on existing ones. We built an email list from the ground up and developed blog and web content that drove a 147% increase in organic search traffic and a 57% boost in overall site views year-over-year (2023 to 2024). Our paid media campaigns on Google and Meta platforms generated over 250,000 impressions and 7,000 engagements, boosting brand visibility and driving qualified traffic.
Web Design and Development
Our team designed and developed a modern e-commerce website on the Brambaly platform (switchbladeturbo.com), optimized for mobile shopping, streamlined product browsing, and rapid checkout. We also built a separate Squarespace site for their repair division, Blaylock Turbo, to serve commercial customers, enabling faster service requests and improving operational efficiency across both businesses.
Branding
We refreshed the Switchblade Turbo brand with a redesigned logo that better reflects their performance-first philosophy and industrial edge. The updated identity strengthens recognition across digital channels and product packaging, helping the brand stand out in a sometimes similar-looking category.